Employee benefits provider Personal Group has been announced as the latest sponsor of Superhero Series, the United Kingdom’s first disability sports series.
The series was founded by London 2012 Paralympian Sophia Warner and is designed to give the United Kingdom’s 12 million people with disabilities an inspirational goal and give them the opportunity to take part in sport.
Personal Group have joined a further five sponsors, with Irwin Mitchell, Barclays, Gatwick Airport, Ottobock and Quest 88 having all offered their sport to ensure the series is a success.
“I feel extraordinarily lucky to be working with so many like-minded organisations who are committed to helping me create as many Superheroes as possible,” Warner, a two-time World Championship medallist in athletics, said.
“We all saw the hugely positive impact the ‘Superhuman’ Paralympians had on people’s hearts and minds.
“What could be better than extending this spirit of possibility and self-belief to the everyday person with disabilities?”
It is claimed the sponsors will benefit from powerful diversity and inclusion, as well as offering them a corporate social responsibility proposition that appeals to customers, colleagues and stakeholders alike.
They will also have branding, participation and volunteering opportunities.
The first event of the series called Superhero Tri is due to take place on August 19 at Dorney Lake in Windsor.
It will feature three uniquely designed triathlons which will enable participants to take part in as much or little as they like, allowing for disabled and non-disabled family and friends to team up for the event.
The announcement as the latest five celebrity team captains were announced in support of the event, including Paralympians Ali Jawad, Stephen Miller and Liz Johnson.
Television reporter Jordan Jarrett-Bryan and comedian Adam Hills, who presented coverage of the London 2012 and Rio 2016 Paralympics on Channel 4, are also supporting the event.
They join television presenter JJ Chalmers and Sophie Morgan, as well as Paralympians Megan Giglia, Dave Henson, Anne Dickins, Kadeena Cox and Sophie Christiansen.
Mark Scanlon, the chief executive of Personal Group, claimed the series would be empowering for the participants.
“We are so happy to support Superhero Series as its core aims and principles align so well with ours,” he said.
“We strive to help organisations engage and motivate all employees, helping each individual become happier, healthier and more productive.
“Superhero Series is highly empowering and we truly believe that if people feel like they make a difference, they do.”